Digital Advertising - David Shaul Business & Personal Coach Digital Marketing and IT.

David Shaul - Digital Advertising Overview

Developing a great digital marketing campaign is not just creating the perfect message. This is only part of the marketing challenge. To achieve great results, the message needs to be delivered to the right people and at the right time.

Before starting any type of digital campaign, ask yourself these questions:

What are you trying to achieve? Is your goal to build a strong online reputation, increase brand awareness, encourage traffic, or increase online sales?

Who is the target audience? What age, location, and interests are your target customers?

What is the budget? Is your budget fixed or based on future growth?

We will:

IDENTIFY THE TARGET AUDIENCE
Whether branding or product sales we will choose the best audience for your campaign using location, demographics and interests to maximize your reach and relevance.
UNDERSTAND THE TARGET AUDIENCE INTERESTS
Once we’ve identified the potential customers, we examine their interests and behaviors to understand the topics they seek out and the products and services they buy.
MATCH THE MEDIA TO THE BEHAVIOR PROFILE
By understanding your potential clients profile, we target them with the right media at the right time in the right place.
OPTIMIZE THE CAMPAIGN THROUGHOUT THE CAMPAIGN LIFE CYCLE
Monitoring the results throughout the campaign allows us to adjust specific media to ensure the maximum return on your investment.

NO CONTRACTS
Our campaign management fees are simple. One monthly fee and if you ever need to cancel, just let us know and you're off the hook.
We believe in the value of our service and our ability to drive results.

"I will personally review your current marketing plan and make recommendations for improvement or design a complete marketing plan from scratch. Ultimately, a marketing plan is about results and about making your business better." -David Shaul

ACCOUNT FEES
Monthly Ad Spend Over $1000
Call for Premium Tier One Pricing

SMALL ACCOUNT FEES
Monthly Ad Spend Less Than $1000
Call for Reduced Tier 2 Pricing

In addition to the list below, when you become a client, we will no longer accept advertising clients within your industry / location (i.e. your competitors). This exclusivity policy ensures we are not driving up the advertising cost by bidding client ads against one another.

WHAT YOU GET (Besides a better return on your advertising dollar)

Customized Weekly Reports
We break down the quality score, ad groups, and keywords, search terms, ad position, and keyword performance.
Landing Page Consultation
Keywords are only half the battle. Ad clicks turn into revenue based on great lading pages that are relevant to the search.
Monthly Strategy Sessions
As needed, we'll walk through all elements of the campaign and discuss new opportunities as they arise.
Ad Approval and Website Monitoring
Google and Bing Integration and Management
Conversion Tracking and Installation
Google Analytics and Tag Manager Integration
Website Call Tracking

Contact us if you are interested in discussing potential opportunities and how working with David Shaul can benefit your organization.